Table 4 |
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|
Expected gains table (reduction in inappropriate behaviour) of BBC listenership and direct training |
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| Actions |
Odds Ratio (average individual risk) |
Risk difference |
Proportion requiring intervention |
Gain**/1000 households |
|
|
||||
| Universal listenership to the BBC New Home New Life soap opera* |
0.61 |
0.046 |
53% current non-listeners |
24.3 |
| Stop or change current direct training programme* |
0.57 |
0.044 |
32% in communities now exposed |
14.1 |
| Universal listenership and change direct training |
0.52 |
0.066 |
67% is either non-listener or is exposed to training |
44.2 |
|
|
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|
*each excluding the effect of the others and the confounding effect of 'easy access to radios' ** 'Gain' is the risk difference divided by the proportion requiring intervention |
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|
Andersson and Mitchell International Journal of Health Geographics 2006 5:1 doi:10.1186/1476-072X-5-1 |
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